The pages that take admissions calls. Built in an afternoon.
Your blog isn't the problem. The service page you never wrote is. BH Content Creator builds the pages families actually land on — detox, residential, PHP, IOP, your city — structured, compliant, and ready for your clinical director's signature.
Now enrolling founding centers. The score takes about ninety seconds and needs no call.
See how it works ↓You've been sold blog posts for years. Blog posts don't fill beds.
Agencies price it out of reach
A compliant, clinically reviewed page runs $600 to $800 from a behavioral health marketing agency. At that rate you write four pages a year and call it a content strategy. The national chains publish four a week.
The wrong pages get written
Agencies write blog posts because blog posts are easy to produce. But a family in crisis at 11pm doesn't search for "five signs of addiction." They search for detox in your city — and land on a competitor, because that page exists on their site and not on yours.
One bad sentence is a licensure problem
Every page you publish makes claims about treatment, licensure, and insurance. Get one wrong and it isn't a marketing mistake. It's a regulatory one, sitting on your website, indexed, for as long as it takes someone to notice.
This isn't software written by people who learned the industry from a pitch deck. It's built by operators who watch the census board, work the payer mix, take the 2 a.m. admissions call, and know which discharge planners decide where a guest goes next. We built the tools we wished existed, then handed them to centers of any size — so a founder-led team can compete with a national chain's budget.
A location page isn't a blog post with a city name in it.
Every page type on a treatment center's website has its own job, its own structure, and its own way of going wrong. A level-of-care page has to explain clinical criteria without making a placement decision. A location page needs real local signal and can't invent an address. An insurance page is the strictest compliance surface you own. Generic AI writing tools produce the same article shape for all of them. This one doesn't.
Compliance is the product, not the disclaimer at the bottom.
YMYL and E-E-A-T, by page type
Clinical bylines and reviewer attribution appear on clinical pages, where Google expects them, and not on pages where they'd look pasted on. Every clinical claim is attributed to SAMHSA, NIDA, NIH, ASAM, or CDC — or it gets rewritten qualitatively.
Your licensed services, enforced
You enter what you're licensed to provide. Nothing outside that list can be described as a service you offer. If a service needs your medical director's written sign-off before it goes public, put it on the verification list and drafts about it lock until someone records the sign-off.
Your language, not ours
If your center says "guest," every page says guest. If you say client, every page says client. It's enforced in generation, not suggested and hoped for.
Nothing published without a human
Every draft routes to your clinical review queue with a publish-readiness score and every factual claim listed beside its source. Your clinical director approves, requests changes, or declines. Signing requires their password at the moment of signing, not just a logged-in session, and it binds their licence to that exact text — edit one sentence afterward and the signature is void and the page goes back in the queue. A reviewer whose licence has expired cannot sign at all.
Enter your website. Confirm a handful of things. That's the setup.
We read your site, you confirm what you're licensed for
Enter your URL. The research agent reads your site and drafts your facility profile — levels of care, accreditations, payers, and every page you have mapped against the twelve page types a treatment center's website needs. Then you confirm the handful of things nobody should take off a website: what you're licensed to provide, which addresses are treatment sites, and who your clinical reviewers are. That takes a few minutes and it's the whole setup. No forty-field questionnaire, no onboarding call.
You see what's missing
A ranked list of the money pages you don't have, and the ones that exist but are too thin to rank or convert. Missing pages come first, because those are the ones that turn a search into a phone call.
The page gets built
Pick a page type, and the agent runs the full pipeline: outline, draft, compliance pass, image and video slots, fact-check with every claim checked against its source, schema markup.
Your clinician signs it
The draft lands in your clinical review queue with a publish-readiness score and every claim listed beside its source. Your clinical director approves, requests changes, or declines. Signing requires their password and binds their licence to that exact text. Nothing publishes without a human.
Want to see it before you talk to us? Score your site.
Enter your URL. In about ninety seconds you get every one of the twelve page types a treatment center's website needs, marked present, thin, or missing — checked against your actual site, not a template. It's free, it's the same analysis the paid work starts from, and you can verify every line of it by opening your own site in another tab.
Free. Your email, no card. Results in about ninety seconds.
Watch a page get built.
Start to finish, on a sample treatment center: pick a page type, watch the draft come together, and see what lands in the review queue. No signup, no email.
Recorded on a demo facility. Sunrise Recovery Center is a sample profile, not a customer.
Want it run against your actual website, with your services and your review routing? Book a working demo →
Twelve pages is roughly a year of agency invoices.
A behavioral health marketing agency charges $600 to $800 for a single compliant, clinically reviewed page. Building out the twelve page types your site actually needs runs that much at those rates — and that's before you write a single blog post supporting them. That's the comparison that matters when you're deciding whether this is worth a line on your P&L.
Agency rates reflect typical behavioral health content pricing and vary by market and scope.
Intel finds the gap. Content Creator closes it.
BH SEO Intel shows you where you're invisible in search and what that gap costs in admissions. Content Creator builds the pages that fix it. Run either one on its own — they don't require each other. Run both and the gap report feeds your page queue directly.
Now enrolling founding centers.
BH Content Creator is in Charter release — we're onboarding a limited group of centers directly, so setup, page architecture, and your first build-out happen with us rather than through a signup form. Charter centers get the full page build-out and ongoing publishing, and they shape what gets built next. Pricing and terms are covered on the demo.
Operator to operator. Thirty minutes.
The things operators actually ask.
Does this replace my marketing agency?
It replaces what you're paying an agency to produce. It doesn't replace strategy, paid media, or someone who answers the phone. Most centers use it to stop paying per page and put that budget somewhere it compounds.
Who reviews the content before it goes live?
Your clinical team does. Every draft routes to a review queue with a publish-readiness score and every factual claim listed alongside its source. Approval requires your reviewer's password at the moment of signing and binds their licence to that exact text. Nothing publishes automatically.
How is this different from ChatGPT or a generic AI writing tool?
Those write articles. This builds page types — a level-of-care page is structured differently than a location page, which is structured differently than an insurance page, and each one has different compliance exposure. It also enforces your licensed services, your terminology, and your review process, none of which a general-purpose tool knows anything about.
Will Google penalize AI-written content?
Google's guidance is about content quality and demonstrated expertise, not how content was produced. That's exactly why the compliance architecture matters: attributed clinical claims, clinical bylines on clinical pages, and real facility-specific detail are what those guidelines actually ask for.
Does it need access to our EMR or any patient information?
No. It's a marketing tool and it's built not to receive protected health information. It works from your public website and the profile you provide.
What if we operate more than one facility?
Each facility gets its own profile — separate services, separate page inventory, separate review routing. Nothing bleeds between them.
How long until we see results in search?
Longer than anyone selling you something wants to admit. New pages typically take weeks to months to establish, depending on your domain and competition. What you control is publishing the right pages consistently, which is the part this fixes.